At {{company}}, we are committed to protecting the privacy and personal information of our customers, partners, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website, mobile applications, purchase our products (Tops, Swimwear & Beachwear, Skirts, Shorts, Dresses, and Co-ords), or engage with our services, whether you are a C consumer or a B client. By using our services, you consent to the practices described in this policy.
Information We Collect
Personal Information
- Contact Information: When you create an account, place an order, or communicate with us, we may collect your name, email address, phone number, and shipping/billing address. For B clients, we may also collect company names, business addresses, and contact details of authorized representatives.
- Payment Information: To process payments, we collect payment details such as credit/debit card numbers, expiration dates, and security codes. This information is securely transmitted and stored in compliance with industry-standard security protocols, such as PCI DSS (Payment Card Industry Data Security Standard).
- Account Information: We maintain records of your account activity, including order history, purchase preferences, and returns/exchanges. For registered users, we also store your login credentials (username and password) to ensure secure access to your account.
- Demographic Information: We may collect information about your age, gender, and location to better understand our customer base and tailor our marketing efforts, product recommendations, and services to your needs.
Non-Personal Information
- Device Information: When you access our website or mobile app, we automatically collect information about the device you are using, including the device type, operating system, browser version, IP address, and unique device identifiers. This information helps us optimize our services for different devices and detect and prevent fraud.
- Usage Data: We track how you interact with our website and app, such as the pages you visit, the products you view, the searches you conduct, and the actions you take (e.g., adding items to cart, clicking on links). This data is used to improve our user experience, analyze trends, and personalize your shopping experience.
How We Use Your Information
Providing and Improving Our Services
- Order Fulfillment: We use your personal information to process and fulfill your orders, including shipping products to your specified address, communicating order status updates, and handling returns and exchanges.
- Customer Support: When you contact our customer support team, we use the information you provide to assist you with your inquiries, resolve issues, and provide you with the best possible service.
- Personalization: Based on your purchase history, browsing behavior, and preferences, we personalize the content, product recommendations, and offers you see on our website and app, enhancing your shopping experience.
- Service Improvement: We analyze the data we collect to identify areas for improvement in our products, services, and user experience. This includes optimizing website performance, refining our product offerings, and enhancing our marketing strategies.
Marketing and Promotion
- Direct Marketing: With your consent, we may send you promotional emails, newsletters, and notifications about our latest products, sales, promotions, and events. You can opt out of these communications at any time by clicking the unsubscribe link in the emails or adjusting your notification settings in your account.
- Targeted Advertising: We may use your information to display targeted advertisements on our own platforms and third-party websites. These ads are designed to be relevant to your interests and preferences, based on the data we collect.
Legal Compliance and Security
- Legal Requirements: We may disclose your personal information if required to do so by law, such as in response to a court order, subpoena, or government investigation.
- Security: We use your information to protect our business, customers, and partners from fraud, unauthorized access, and other security threats. This includes monitoring for suspicious activities and implementing security measures to safeguard your data.
Information Sharing and Disclosure
Third-Party Service Providers
We may share your personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping carriers, marketing agencies, and data analytics firms. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.
Business Transfers
In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred to the new entity. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control, along with the choices you may have regarding your information.
Legal Requirements
We may disclose your personal information if we believe it is necessary to comply with a legal obligation, protect our rights or property, or prevent harm to others. This may include disclosing information to law enforcement agencies, regulatory authorities, or other third parties as required by law.
Data Security
We take the security of your personal information seriously and implement reasonable technical, physical, and administrative measures to protect it from unauthorized access, use, disclosure, alteration, and destruction. Our security measures include data encryption, firewalls, access controls, and regular security audits. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.
Your Rights
Access and Update
You have the right to access, review, and update the personal information we hold about you. You can do this by logging into your account on our website or app and updating your profile information. If you need further assistance, you can contact our customer support team.
Delete and Opt-Out
You may request the deletion of your personal information from our systems, subject to legal requirements and our record-keeping obligations. You also have the right to opt out of receiving marketing communications from us at any time.
Data Portability
You have the right to request a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider if you choose to do so.
Children's Privacy
Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will delete the information as soon as possible.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or customer feedback. We will notify you of any significant changes by email or by posting a notice on our website. Your continued use of our services after the effective date of the updated policy constitutes your acceptance of the changes.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at {{email}} or {{telephone}}. We will respond to your inquiries as promptly as possible.
{{company}} is dedicated to maintaining the trust and confidence of our customers and partners by protecting your privacy and personal information. Thank you for choosing us.